Design Portfolio
Strengthening
Changemakers.
Lulu Ota | 2025
Climate change is one of the most critical issues the world is facing, and my work in design joins the movement to solve it.
Design is a powerful tool of communication, empathy, and storytelling—and it is currently underutilised by the graphic design industry for positive social change.
Each of the projects featured in this portfolio are results of in-depth research and strategy, 1:1 collaboration with leaders in New Zealand, and a detailed design process spanning months. The projects bring together technical and practical knowledge with fresh, passionate creativity.
Feel free to explore my studio website for my full portfolio and climate initiatives.
100% Good Clients
100% Good Clients
Featured Clients
The Climate Action Conference
The Climate Action Conference
The Climate Action Conference aims to revitalise youth-led climate action and support rangatahi in creating the change they want to see. With exceptional strategic guidance, I helped to draw an audience of 300 people for the 2023 conference.
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Brand Strategy
Brand Identity
Digital Communications
Print Communications
Real Good Clients.
Dylan Chand, Founder of The Climate Action Conference.
“When we first approached Cultigraphy, The Climate Action Conference was merely just a concept. It was their exceptional guidance and thorough branding strategies that helped shape our vision and made the conference the success that it was. Our attendees, facilitators, and sponsors all loved the collateral Cultigraphy provided us with and helped to bring in audience of 300 people for the conference. Cultigraphy goes above and beyond the usual design company and the quality of service is incomparable. I highly recommend ALL businesses, organisations and non-profits to engage in Cultigraphy's services, they will never leave you disappointed!”
Read Dylan’s full review here!
A Natural Future Museum
A Natural Future Museum
Anzania: A Natural Future Museum is a biodiverse expo-park aiming to become a world-class visitor attraction and children’s museum in Nairobi, Kenya. They are planning to kickoff construction in 2024. I worked with their team to design and develop a low-carbon website to aid promotion + fundraising.
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Website Strategy
Website Design
Website Development
Low-Carbon
3 Kapu Kawhe
3 Kapu Kawhe
3 Kapu Kawhe™ is a mentoring programme that pairs ethnically diverse young leaders in the formative years of their careers (mentees) with experienced New Zealand executives and directors (mentors) for three transformative conversations. I worked with them to successfully advertise and launch their programme.
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Brand Strategy
Brand Identity
Digital Communications
Print Communications
Youth Climate Collective
Youth Climate Collective
Youth Climate Collective is a new organisation educating and empowering young people with the necessary skills to become climate leaders. I am proud to have supported their launch night, which drew over 100 people as part of the Auckland Climate Festival.
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Brand Strategy
Brand Identity
Digital Communications
Sponsorship
Accessible Website Design & Development (In Progress)
The Process
The Process
My design process is tailored to the vision of each project. From pre-project, strategy, concept, execution, to launch, the process is designed to launch the project with maximum impact.
Brand workshop
Brand & web audits
Brand & digital strategies
Market gaps, opportunities, and competitors
Audience personas
Idea/concept generations
Hero concept
Visual language system
Verbal language system
Brand guidelines
Digital & physical assets
Web design & development
Print/packaging prototyping, negotiation, & execution
Real Good Clients.
Linzie Meager, Maker of Linzie Smith Jewellery
“A truly brilliant branding experience. The dedicated and thorough research into the specifics of my brand and where it fits in the current retail landscape was really impressive and set the tone for the rest of the process. Every aspect of the design work is impeccable and fully captured the specific identity of the brand that I was hoping for. The considered approach, attention to detail, stunning design skills and eagerness to dig deep in to each necessary aspect of my business identity has left me feeling so confident in launching my business.”
Works In Progress
Works In Progress
The current projects I am working on range from website design & development to packaging. I take care to foster genuine, long-term partnerships with my clients and am happy to be collaborating with all my older clients into 2024. I am also involved in New Zealand’s climate activism community and developing a suite of techniques for my design practice to become environmentally-positive.
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Fair&Good
Blackbird & Bones
Pishan
Age Concern
Vira Paky
Anzania
Youth Climate Collective
MYLN
Interdisciplinary Skills
Interdisciplinary Skills
Illustration (Hand + Digital)
Photography
Product 3D Modeling (Hand + Digital)
Copywriting
Motion Design
While I am constantly learning new skills on a rapid basis, I love partnering with impact-focused specialists to build project teams (developers, marketers, videographers); as such, I am very comfortable leading and/or collaborating with a team.
Regenerative Architecture
Regenerative Architecture
My thesis, completing a MArch(Prof)UrbPlan(Prof), is named Recover, Regenerate, Rehabilitate: Inhabiting Flood Ecosystems.
This thesis explores and imagines an interdisciplinary solution that taps into the potential of regenerative design and policy, in order to address climate-induced flooding issues—which arose with force, in January 2023, into Auckland’s public understanding. The research investigates and articulates, via cartographic visualisation, the techniques of regenerative architecture and blue-green infrastructure that can be harnessed into an “Ecosystem” of architectural design, masterplanning, and regulation.
The research and design proposal discovers that the foundational principle to reduce flooding in urban environments is slowing & reducing stormwater runoff volume. This principle can be actioned through a suite of nature-based solutions, connecting wetlands and green spaces into a living network that bridges the public (urban) and private (architectural) realms, supported by policy interventions to facilitate the effective implementation of the network.