Major Aoraki is bold with their coffee and even bolder with their sustainability. Their signature roast is single origin, sourced organic from Fairtrade coffee farmers in Colombia—a rich, bitter roast with subtle caramel and dark chocolate notes. Carbon positive and circular, the roastery runs on solar energy and wraps it all up with compostable packaging.

This concept draws from the majesty of our night skies, fusing it with astronomy and tarot influences (hence the “Major”) for a brand that’s distinctly grounded—yet shimmers with magic. The messaging drives home the honest ethics of the business in classic Kiwi attitude.