Three life-changing conversations.
Non-Profit Brand.
2023.
Brand Strategy
Brand Identity
Social Media
Documents
Services.
3 Kapu Kawhe™ is a mentoring programme that pairs ethnically diverse young leaders with experienced New Zealand executives and directors for three life-changing conversations.
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An annual programme by Multiethnic Young Leaders NZ, the design for 3 Kapu Kawhe moves within their overarching brand presence.
As the brand interacts with higher-level professionals and CEOs in the MYLN radar, a minimalist system of cooler oceanic and sky blues aligns the programme with the corporate world.
The 3 Kapu Kawhe brandmark elegantly embodies the three life-changing conversations—a pair of triple nested speech bubbles, the mentor guiding the mentee upwards, in the shape of a coffee cup. Iconic and scalable, this single brandmark morphs fluidly from logo suite to patterns. Learn, guide, and lead.
